Karaka Residence.
A complete campaign for a Karaka family home.

- Location
- Karaka, South Auckland
- Property
- Two-storey family home
Karaka Residence
A two-storey family home in Karaka, built around indoor-outdoor living: kitchen and dining open onto a covered patio, and the living areas look out across open green space.
What the campaign had to do
Show buyers the full picture of a family home: the indoor-outdoor living, the open outlook from the living areas, and the home’s setting.
How it was shot
The daylight set follows the way the family would use the home — kitchen and dining opening onto a covered patio, a lounge and sitting area facing green fields, and calm bedrooms. Styled details give the gallery warmth between the wide shots. A daytime aerial shows the home and garden, and a twilight aerial gives the campaign its hero image, with the home lit against the evening sky.
Every visual, one shoot
Photography
Daylight interiors follow the way the family would live in the home, with styled details between the wide shots to give the gallery warmth.






Drone
A daytime aerial shows the home, the garden and the open land around it.

Twilight
A twilight aerial gives the campaign its hero image: the home lit against the evening sky.

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