Selected Campaign · Karaka

Karaka Residence.

A complete campaign for a Karaka family home.

Twilight drone photo of a two-storey home in Karaka with the interior lit
Location
Karaka, South Auckland
Property
Two-storey family home
Media delivered
Daylight photography, Lifestyle and detail shots, Aerial photography, Twilight drone photography
The property

Karaka Residence

A two-storey family home in Karaka, built around indoor-outdoor living: kitchen and dining open onto a covered patio, and the living areas look out across open green space.

The objective

What the campaign had to do

Show buyers the full picture of a family home: the indoor-outdoor living, the open outlook from the living areas, and the home’s setting.

The visual approach

How it was shot

The daylight set follows the way the family would use the home — kitchen and dining opening onto a covered patio, a lounge and sitting area facing green fields, and calm bedrooms. Styled details give the gallery warmth between the wide shots. A daytime aerial shows the home and garden, and a twilight aerial gives the campaign its hero image, with the home lit against the evening sky.

The campaign

Every visual, one shoot

Photography

Daylight interiors follow the way the family would live in the home, with styled details between the wide shots to give the gallery warmth.

Drone

A daytime aerial shows the home, the garden and the open land around it.

Twilight

A twilight aerial gives the campaign its hero image: the home lit against the evening sky.

Selected work

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